You only have one chance to make a first impression. Upon meeting a new or prospective client and exchanging business cards, the client will get an impression of your firm based on the law firm logo alone.
Tip 1: Look at your rivals
You don’t need your law office to resemble the other law offices in your practice territory and area, keeping in mind that your firm might be perceived as dull to potential customers.
The exact opposite thing you need to do is mistake the customer for what separates your firm from every other person. See what you like about their logos. Make notes. Attempt and gauge how their logos make you see their law offices. Click here to see some impressive logos.
Do their logos make the organizations seem proficient or do they appear like the organizations are unremarkable? Consider what you like and don’t care for about these firm logos when settling on how your own particular logo will look.
Tip 2: Modern or customary? Settle on a topic
Do you need your logo to be present day or customary? These are the two fundamental topic choices for law office logos. This, for the most part, means the contrast amongst serif and sans-serif text style.
What does that mean?
Open Microsoft Word or Google Docs. Sort your law office name in Times New Roman, Georgia, or Garamond text style. At that point, sort your firm name again in either Arial or Helvetica. The initial three text styles are considered serif textual styles since you can see they have little lines on the base and sides of letters like A, B, and C.
The sans-serif textual styles don’t have these lines. Serif textual styles are related to daily papers, considered more conventional text styles. Sans-serif textual styles are related to Internet content and are viewed as present day. Do you need your law office to resemble a customary, storied practice or do you need it to seem smooth, versatile, and present day? The decision is yours.